Extraordinary 20 years, 10 years to break through the limits
“I will create an Incheon soccer era.”
Celebrating its 20th anniversary, professional football K League 1 Incheon United presented its vision for the next 10 years in front of fans.
On the 19th, Incheon held the ’20th Anniversary 2023 Season Incheon United Launch Ceremony’ at the IGC Global Campus Auditorium in Songdo, Incheon. Head coach Cho Seong-hwan, coaches, all players, as well as Incheon Mayor Yu Jeong-bok and CEO Jeon Jeon-soo were present. Incheon fans also embroidered the scene with passion enough to sell out 1,800 seats. It was a meaningful moment when all the members of the professional team gathered together.
On this day, Incheon’s ceremony was more grand than usual. Although they finished fourth in the league last season, they advanced to the Asian Football Confederation (AFC) Champions League (ACL) for the first time in the club’s history following the FA Cup results. As a team advanced to the ACL, it is expected that they will achieve better results than last season by recruiting a large number of big players such as Jerso, Shin Jin-ho, and Kwon Jin-jin. After a long time since the era of the novel coronavirus infection (Corona 19), he promised to meet fans directly and achieve their expectations with actual results.
It also attracted attention in that it was a launching ceremony to commemorate the 20th anniversary of the foundation. Incheon has endured as the only city and provincial club that has not been relegated from the K-League for the past 20 years with the keyword ’emergency’. In the meantime, he earned the nicknames ‘survival king’ and ‘remaining king’. From the 2021 season, the atmosphere was clearly reversed, such as early retention and reaching Final A (top split) in 10 years in the 2022 season.
Incheon established a plan to use this momentum to climb higher. Jeon Jeon-su, CEO of Incheon United, announced ‘Incheon United Vision 2033’ at this meeting and looked forward to the next 10 years. He introduced 3 priority values and 3 strategies to break through the limits under the vision slogan of ‘break through the limits’.
As priority values, he mentioned sports values, business values, and social values. The sincerity of the essence of sports such as winning and winning, and the model that will generate sales and profits through such sports values are also promised. It also pledged social value through CSR and coexistence with related regions. 먹튀검증
As strategies to break through the limits, data-based team management, fan-centered organization formation, and Incheon local talent development were suggested. We seek systematic team management based on data. Coach Cho Seong-hwan has set goals for this season, including finishing third in the league and winning the FA Cup. If there are no injuries, it is a goal that is sufficiently possible with the current power. As it is an essential element of modern soccer to lead the team by combining various data to prevent injuries to the team, Incheon is determined to keep up with the global trend.
Organizing a fan-centered organization is an extension of data-based team management. It plans to deploy data analysis specialists and introduce innovative professional sports business models for service development. This is the reason why he was able to breathe with the fans by grandly opening the launching ceremony. A fan-centered culture is also a good motivator for the players. Lee Myung-joo, who served as vice-captain this season, said, “I am grateful that many fans came to the ceremony before the opening. I can feel the passionate support of the fans even before the start of the season. Thank you very much.” He smiled.
Lastly, in the part of nurturing talent in Incheon, he promised to discover and nurture talent in the data field for Incheon citizens, as well as to overcome the limitations of a citizen club with poor pocket circumstances by utilizing youth players with excellent infrastructure.